How To Leverage Instagram For Your Real Estate Business
Real estate is a high-value business. Purchasing or selling a home is a substantial financial investment. Thus, it requires a lot of trust-building and authenticity. Today, people don’t have the time to look at all prospective properties in person. Here comes the role social media plays effectively, especially Instagram. The Instagram app has billions of users all around the world. It is becoming a tool for businesses to grow digitally. One such business booming due to Instagram is the real estate market. Real estate and Instagram are a perfect match. Almost everything about Instagram suits real estate marketing, including photos, videos, and guides. All the features make the real estate business industry ideal for Instagram. It connects the buyers and users and pointedly targets marketing. Here are ten efficient strategies to use Instagram for real estate marketing:
Highlight current projects
The first thing to do for real estate marketing on Instagram is to highlight current projects. The right content can excitingly showcase ongoing projects and home sales. By creating practically and aesthetically appealing content, one can stand out from the competition. Instagram is not only about images; it can also include videos, stories, reels, live videos, and much more. Use real estate videos effectively to boost sales and increase inquiries.
Outline upcoming listings
Instagram aids in posting current properties and promoting upcoming projects simultaneously. It helps generate curiosity among followers and makes people aware of what to expect and/to plan accordingly. When your project gets launched, customers are ready to buy it. It also cuts down your marketing costs when the project is completed. Moreover, promoting upcoming plans helps generate more content for posts/videos.
Showcase aspirational properties
Investing in real estate is an aspirational dream for many. Not all individuals may buy, but it creates interest among a larger audience. People look for dream properties like luxurious houses or beach resorts. The visual wow factor in video content can help real estate marketers build aspirational dreams. There are various content formats on Instagram, like films, reels, and more. Real estate marketers can capture people’s attention by creating exciting and practical content. It can assist in promoting existing and upcoming properties and growing the business.
Share success stories
People desire to work with successful people and businesses. So, showcasing customer testimonials or success stories is a powerful strategy. Achievements show people that you are skilled and capable of meeting their demands. It builds trust in your services and brings more business to the table. So, promoting your success is beneficial to growing the real estate business.
Publicize deals
Instagram is a fast-paced medium. Feeds change frequently, and Stories disappear within 24 hours. Thus, Instagram becomes an efficient tool to disseminate timely information to the audience. The social media activity on Instagram can help to publicize good deals. One can also inform people about current market prices.
Introduce your real estate business
Establishing a personal identity is vital in the real estate business. One can use Instagram to highlight management and team details. People are interested in how you relate to them while working for you. The more acquainted you become with your audience, the more likely they will reach out to you. Discuss your professional credentials. It helps create a personalized identity for the business, and introductions aid in building better relations. You can also showcase your charity work or community development efforts.
Deliver wisdom and thought leadership
Both sellers and purchasers may find real estate to be challenging. It can be due to unfamiliarity with the process. From listing homes to securing a home loan or mortgage, figuring out everything can be challenging and a rigmarole. To present a solution to these challenges, frequently posting words of wisdom and thought leadership is an excellent strategy to keep users engaged and informed. It helps increase trust and build sales.
Highlight amenities and attributes
Many real estate properties can be similar in basic design and structure. But what aids the buyer’s decision is what extra amenities are available. Instagram is the ideal place to showcase the distinctive features of any property. Real estate managers can highlight advantages through photographs, videos, and live video content.
For example, to promote a luxurious flat, showcase amenities such as a theater, swimming pool, clubhouse, garden, and gym. Platforms like Invideo AI’s free reel maker can help present these highlights in engaging short-form videos that capture buyer attention quickly.
Emphasize positive community aspects
Any real estate property does not exist in isolation. Its surroundings can comprise a municipality, village, urban residential units, industrial units, and other neighborhood aspects. Communities also play a crucial role in deciding the value of a property. Promoting the property surroundings is key to successful deals. And Instagram is the perfect platform to showcase such information. You can highlight schools, hospitals, markets, general convenience stores, and other community aspects. Moreover, showing a property abundant with nature can also be an added advantage.
Encourage and inspire audiences to act
The end goal of any real estate marketing is to make customers take action. All marketing efforts on Instagram will be vain if customers don’t act. Every customer needs a nudge before finalizing a vital decision. And Instagram can be your tool to help them conclude a deal. For that, produce interesting social media posts and videos with a definite call to action. Create content that makes people act, and provide them with the CTA to lead them to their objective. It does not always have to be about real estate properties. One can also use motivational quotes to inspire.
Conclusion
Today, Instagram is a social media channel that pervades most age groups across cultures and geographical locations. Instagram is a boon to people involved in the real estate business, people looking to sell and buy. The social media channel aids the entire real estate marketing process. It has become a go-to place for real estate people to connect with the right buyer and seller. This social media channel aids in every stage of the real estate process for marketing. Instagram posts generate interest among buyers, and testimonials build trust.
Furthermore, Instagram posts boost sales if marketing efforts are consistent. So make the most of the platform by engaging with a vast audience. Use the right strategies, targeted mechanisms, and different content formats to leverage Instagram to its full potential.